The importance of staying connected. A guide for the small guys.

Facebook, Google, Twitter, Maps, Tinder. Every body in the world is now constantly connected to the internet. Which makes it baffling when I work with a small business who doesn’t quite see the value in the internet, just yet.

It’s been around for years and it’s now connected billions of folk across the world. This is an audience that is relatively free for you to tap into. So why aren’t people doing it?


A lot of the things you need to do on the internet take up time and when running a small business, trying to keep the ship sailing forward, time isn’t something you have. The first thing to get shifted first is usually the internet.

You don’t see the long-term value of it, because immediately it doesn’t bring people in the door so it’s not worth keeping. But in the long run, people googling you, finding your social media, or trying to access a website that was updated once in 2014 isn’t going to go well.

If you plan to stay connected then the chances are you will. Keeping a small spreadsheet of what you’d like to say and when, and even using tools like HootSuite or Buffer


This is a common misconception about running a business social media account. It’s assumed that it takes a lot of creativity to make posts with all the images, graphics, and content. But actually if you plan it out well in advance then you are usually onto a winner.

Don’t assume that whatever you need to make, needs to be made within your spare 5 minutes on a Sunday night. You’ll always have the downtime, sometimes an idea will come to you when you least expect it (the idea for this post came while I was cooking!).

My tip would be to always carry a notepad and pen in your pocket, or if you’re tech savvy, you can use something like Keep or Apple Notes on your phone.


When it comes to running a social media channel, it’s pretty straight forward once you get the hang of it. Running your website on the other hand, might be a bit less clear cut.

Your content management system can be a bit hard to get to grips of, what you can and can’t do, for example. It’s always good to be able to call upon the people that made your website to ask that stupid question, because lets be honest they are the people that know about it.

But it’s important not annoy or harass. If there are things you can figure out on your own, without breaking everything, then you should definitely do it!

Us small guys can use social media to our advantage.

There’s nothing above that a small business cannot get their head around, or even schedule in. Staying connected isn’t something that is out of reach, and it can help your business succeed in the long run.

So don’t worry about breaking, scheduling, making, and mistaking. It’s all about how you can tackle the upsets, as it is with every bit of business, which makes you and all the other small businesses great.


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