Skua Media's Digital Marketing Blog
A website is used by everyone, everywhere. It has become a main artery in the world of connection and marketing messages. A website now features on everything, from business cards to billboards and buses.
But some people still don’t realise that a website is a living thing, like a tree it is constantly growing. However it is reliant on a life support system of developers, designers and copywriters.
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August 24, 2014
Running an online shop or “eCommerce” is hard work, many people think it’s just a case of setting up a store and letting the products sit there – but it means a lot more than that.
I wanted to take a moment to start looking at eCommerce and the solutions small businesses and freelancers can use to help boost their online sales, from CMS platforms to checkout systems!
August 12, 2014
This is a social network that hasn’t been spoken about much which is a shame because there is so much that can be done with it, it’s already made celebrities from people and even those that don’t reach the overall lime-light still make enough money to live just from it.
I am of course talking about the original video website, YouTube.
August 1, 2014
Over the past week or so if you’re a returning visitor to Skua Media you’ll have notice some very strange things happening. That’s because we’ve been implementing a new way of building our websites.
For the past year we’ve been experimenting with the use of a Framework
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July 16, 2014
The Twitter Q&A astonishingly still a stumbling block for people, you’d think that small businesses would be the ones struggling but no – big businesses are finding it harder to create a Q&A.
So how do you pull off a good Twitter Q&A and what makes one go wrong? Let’s have a quick look at the Do’s and Don’ts.
July 3, 2014
Your missions if you choose to accept it is to attract as many people as you can to your blog post, which is harder than you think and sometimes it feels like you might as well be dangling from a roof of a laser filled building.
So how do you do it?
June 22, 2014
The big question on many peoples agenda these days are “should our CEO tweet?” and it’s a question I’ve come across a lot with more and more people asking – is it better for a business or an owner to tweet?
Well, the answer isn’t as easy as it sounds but, both are a good idea – maybe.
June 2, 2014
Jargon, it’s everywhere. Estate agents, car manufacturers, plumbers, electricians – everyone uses some form of Jargon. So does the internet world which is all well and good if you work in the internet world but not so good if you don’t.
In a mini-series of blogs I want to look at the “jargon” that is used and clarify what some of it means – so you can understand more about it and know what people are going on about when they give you quotes.
Today I thought to start off with I would go into Open Source.
May 24, 2014
Something that small businesses are asking is “How do I know what I look like in Google?” and people might worry that it might be a hard question but it isn’t. Google use something called Webmaster Tools to help with that.
Today I’m going to talk to you about just going through setting up Webmaster tools and things you need to know about it
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May 13, 2014
I went into automation in a blog post a few weeks back and gave my recommendations for tools you can use to help you and your business thrive and I wanted to quickly take a look at IFTTT.
This is a tool that you can really use and it’s something I’ve used in the past to automate things like Flickr feeds.
May 1, 2014
Organic reach on Facebook is going down and will be for the foreseeable future, it’s a trend that I have noticed as have many of the other page admins across the internet. It’s something that Facebook have been knowingly doing for a while to hopefully push people towards boosting posts, so they can get some more money.
So, you’re a small business and you can’t afford to boost every post you make – what do you do?
April 18, 2014