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Skua Media's Digital Marketing Blog

It’s all about being local.

Local is now a huge part of the search attack plan, with Yelp, Google and Facebook all now focusing on local people giving real reviews – testimonials on your website will no longer cut it!

In Glasgow, we know first hand how hard it is for a business to get noticed so we wanted to give everyone a few tips to make sure that they were able to get the customers they deserve.

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The Perils of a Social Media Courses

A lot of businesses and social media agencies across the UK offer a one-off easy to understand social media courses for those employees who are confused by social media or just want to learn more about how to utilise it in a day to day basis.

These social media courses can be pretty expensive, ranging from £200 to the far end of £1,000. So when it comes down to the “nitty gritty” as my mother always used to say – are they actually worth the paper it’s written on?

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Automation on Twitter: Uses and Annoyances

Something of a worrying trend has arisen once again: Tweet automation. I follow a lot of people for a variety of different accounts but this one trend seems to pop back up time and time again.

I just want to say to everyone: Tweet automation is annoying and here is when you shouldn’t use it and those times when it is.
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James Blunt is Digital Marketing King.

Not many artists embrace digital marketing with such enthusiasm as James Blunt, but embrace it he has and we’ve got to be honest – he’s actually quite good at it.

We quite like James Blunt as a singer, but we never expected him to be quite as good on Twitter.
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Using images on Social Media

It’s cold hard fact that using images on social media is one of the best tools in a digital marketers arsenal, so why does using images in your posts boost them so much and what makes images so special – why won’t other pieces of media work?

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Mailing List 101: Mailing List Maximum Exposure

A mailing list is one of the biggest assets to digital marketing for any size of business, if you go to any event there will be some form of data capture there to make sure you sign up – even if at first you don’t realise it.

So how do you work like the “big dogs” in marketing and get people on your mailing list?
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What to expect from Digital Marketing in 2015.

Digital marketing is changing this year and for the better, every year we see something we don’t quite expect and I’m sure this year will be no different. So what do we think will be the defining moments for digital marketing in 2015?

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Social Media Plans for 2015

It’s almost the New Year! What have you got planned for 2015? Maybe it’s time you thought about bringing together your social media plan for next year.

Don’t know where to start with your social media plan? We’ve got you covered, here’s your quick fire guide to working out what you need in it:

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Google and Mobile Friendly URLS

Google, the largest search engine in the world has now started marking pages on their search engine as “mobile friendly” and now the panic has started to set in for you. What happens to my website if I’m not mobile friendly and what do I do to become mobile friendly?
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The right CMS for your Business

Choosing the right CMS for your business is one of the biggest parts of starting online, when you choose it’s likely you’ll have that CMS for a majority of the websites life.

So how do you choose the right CMS for your business?

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Creating a mobile app

Everyone loves an app, smartphones come with a handful of them and there are billions to download online, so it seems the smartest thing to create an app for your business – right?

Maybe, I mean sometimes it might be a good idea – sometimes it isn’t. So how do you know you need an app?
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