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Skua Media's Digital Marketing Blog

Bootstrap: Looking at Frameworks for Small Businesses

Over the past week or so if you’re a returning visitor to Skua Media you’ll have notice some very strange things happening. That’s because we’ve been implementing a new way of building our websites.

For the past year we’ve been experimenting with the use of a Framework
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  July 16, 2014

Do’s and Don’ts of a Twitter Q&A

The Twitter Q&A astonishingly still a stumbling block for people, you’d think that small businesses would be the ones struggling but no – big businesses are finding it harder to create a Q&A.

So how do you pull off a good Twitter Q&A and what makes one go wrong? Let’s have a quick look at the Do’s and Don’ts.

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  July 3, 2014

Timing your blog posts perfectly

Your missions if you choose to accept it is to attract as many people as you can to your blog post, which is harder than you think and sometimes it feels like you might as well be dangling from a roof of a laser filled building.

So how do you do it?

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  June 22, 2014

Twitter is a tool best used by CEOs

The big question on many peoples agenda these days are “should our CEO tweet?” and it’s a question I’ve come across a lot with more and more people asking – is it better for a business or an owner to tweet?

Well, the answer isn’t as easy as it sounds but, both are a good idea – maybe.

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  June 2, 2014

Open Source is great, sort of

Jargon, it’s everywhere. Estate agents, car manufacturers, plumbers, electricians – everyone uses some form of Jargon. So does the internet world which is all well and good if you work in the internet world but not so good if you don’t.

In a mini-series of blogs I want to look at the “jargon” that is used and clarify what some of it means – so you can understand more about it and know what people are going on about when they give you quotes.

Today I thought to start off with I would go into Open Source.

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  May 24, 2014

How do I know what my website looks like in Google?

Something that small businesses are asking is “How do I know what I look like in Google?” and people might worry that it might be a hard question but it isn’t. Google use something called Webmaster Tools to help with that.

Today I’m going to talk to you about just going through setting up Webmaster tools and things you need to know about it
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  May 13, 2014

Indepth Look: IFTTT

I went into automation in a blog post a few weeks back and gave my recommendations for tools you can use to help you and your business thrive and I wanted to quickly take a look at IFTTT.

This is a tool that you can really use and it’s something I’ve used in the past to automate things like Flickr feeds.

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  May 1, 2014

Facebook’s Organic Reach is Falling

Organic reach on Facebook is going down and will be for the foreseeable future, it’s a trend that I have noticed as have many of the other page admins across the internet. It’s something that Facebook have been knowingly doing for a while to hopefully push people towards boosting posts, so they can get some more money.

So, you’re a small business and you can’t afford to boost every post you make – what do you do?

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  April 18, 2014

Easy ways to make a brilliant blog

Designing is one of the hardest parts of bringing your new website to life and I’ve always struggled to make a good looking website. This one took it’s time coming about because it’s even harder designing for yourself but one of the hardest parts of making a website is adding the blog into it so to shed a few worries for readers I thought it would be great delve into the world of blogging

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  April 3, 2014

I posted a photo to Facebook

Oh dear, oh very dear. I wanted to quickly delve into this topic because it disappeared for a bit but seems to have cropped back up again. I’m not on about posting things to Facebook, that’s all well and good. I am on about the automatic tweeting that it does sometimes.

If you are reading this and you have connected your Twitter and Facebook accounts – disconnect them before reading the rest of this.

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  March 19, 2014

Campaigns for Analytics

I’m trying to work my way through how Analytics can help people and this is a focus for businesses more than anyone else because of the advertising you are likely to do, it’s always hard to understand how different mediums work.

So I want to introduce you to the “Campaigns” feature, it’s great and here’s why.

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  March 9, 2014