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Skua Media's Digital Marketing Blog

The Google Algorithm update isn’t anything to worry about

On the 21st of April the Google Algorithm will update to include some important features, mainly it will focus on mobile friendly websites. But this isn’t something you should be worrying about and here is why.

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Google+ is being broken up and it’s not all that surprising

A lot of people have expressed their worries that Google+, the social media website from Google is now being broken into two  with Photos taking up one role and then the rest of the G+ world being split into Streams. But I’ll be deadly honest here and say: It has been expected for a long time.

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You’ll never guess what these big websites are doing

Did the headline just make you want to click on the article to find out what was going on? In some part of your mind I can almost bet that you thought you’d miss something if you hadn’t clicked on the title.

This is a common trick known as click-bait and I wanted to delve into the interesting world of this phenomenon that is now used by BuzzFeed, Metro, i100 and more!

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What we learnt from F8

F8 is the annual conference, from Facebook, that introduces a bunch of new features to the website. It’s where they announced the timeline redesign, new graph search and a bunch of other awesome new features. The talk of the town this time though was messenger, which was rumoured to become a “hub”.

So what did happen at F8 and should we care?

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It’s all about being local.

Local is now a huge part of the search attack plan, with Yelp, Google and Facebook all now focusing on local people giving real reviews – testimonials on your website will no longer cut it!

In Glasgow, we know first hand how hard it is for a business to get noticed so we wanted to give everyone a few tips to make sure that they were able to get the customers they deserve.

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The Perils of a Social Media Courses

A lot of businesses and social media agencies across the UK offer a one-off easy to understand social media courses for those employees who are confused by social media or just want to learn more about how to utilise it in a day to day basis.

These social media courses can be pretty expensive, ranging from £200 to the far end of £1,000. So when it comes down to the “nitty gritty” as my mother always used to say – are they actually worth the paper it’s written on?

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Automation on Twitter: Uses and Annoyances

Something of a worrying trend has arisen once again: Tweet automation. I follow a lot of people for a variety of different accounts but this one trend seems to pop back up time and time again.

I just want to say to everyone: Tweet automation is annoying and here is when you shouldn’t use it and those times when it is.
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James Blunt is Digital Marketing King.

Not many artists embrace digital marketing with such enthusiasm as James Blunt, but embrace it he has and we’ve got to be honest – he’s actually quite good at it.

We quite like James Blunt as a singer, but we never expected him to be quite as good on Twitter.
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Using images on Social Media

It’s cold hard fact that using images on social media is one of the best tools in a digital marketers arsenal, so why does using images in your posts boost them so much and what makes images so special – why won’t other pieces of media work?

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Mailing List 101: Mailing List Maximum Exposure

A mailing list is one of the biggest assets to digital marketing for any size of business, if you go to any event there will be some form of data capture there to make sure you sign up – even if at first you don’t realise it.

So how do you work like the “big dogs” in marketing and get people on your mailing list?
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What to expect from Digital Marketing in 2015.

Digital marketing is changing this year and for the better, every year we see something we don’t quite expect and I’m sure this year will be no different. So what do we think will be the defining moments for digital marketing in 2015?

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